Google has just released a product that allows adwords advertisers to build their own banner ads. This really reminds me old days with sites offering banner bulding services and banner templates. Not very different but the visual results look quite good. Let’s see how effective these ads are. Obviously Google is targeting very small companies with this product who currently spend little or do not spend at all in internet advertising. It will take some time to bring them in but I believe this move will also help Google competitors since a whole new market is going to be built.
You can read more about the ad builder here.