Dell Ideastorm is a communication tool that connects Dell customers with the company. It’s a great innovation and I think that all companies should have a tool like this for their customers. Customers can submit ideas to Dell and vote for them. Once an idea reaches the top, Dell considers the implementation of it. Great way to have a customer-driven company!
I agree that IdeaStorm is a great idea. Dell have learnt from their initial mistakes of three years ago and are starting to engage with the audience and listen to them. I have been following Dell’s journey to listening and wrote a post and prepared a presentation about it: http://dominiquehind.wordpress.com/2008/09/27/dells-journey-to-listening-ideastorm/
Would be interested in your thoughts.